Google Update 22-05-13 Penguin 2.
Предполагам има много засегнати от новия пингвин 2.0. Намирам update-а за изключително слаб

, в моята ниша резултатите са плачевни. Попаднах на мнение във форума на Matt Cutts, което много добре описва ситуацията:
Интересното е, че Мат е отговорил, ето ви е линк:
http://www.mattcutts.com/blog/penguin-2-0-rolled-out-today/#comment-4405794
"Matt,
While I do applaud your efforts to reduce webspam. The net would be so much nicer if the utter garbage affiliate spam would completely vanish. But sometimes I wonder if you guys have thought through the unintended consequences of these updates.
Let me give you a perspective of a small webmaster. When I start a new website I could either invest a lot of time and money into creating a truly useful authority site on a niche. Or I could take the easy road and build 20 throwaway affiliate spam sites with just some token content and spam them to the top.
Obviously the net and the users would be far better off if I would invest my time into creating a truly authorative site that’s helpful to the users. But the fact remains that doing this is becoming increasingly risky, and I should say, stupid. Because who’s to say the site doesn’t end up sitting on the wrong side of the math during the next algo update. The site could get torched overnight, with little to no chance for me to recover it. Sure there are other ways to get traffic, but nothing that would match the scale and consistency of search engines.
It’s far smarter for me to build tons of affiliate sites. Even if some sites get torched in an update, I could easily replace them with new sites. And these Penguin updates make it easier to rank spam quickly. I just looked over one site that’s #1 for a competitive keyword in my niche.
The site was registered 4 months ago, has over 500 referring domains (unnatural link velocity), links mostly from unrelated sites (I found one from an escort directory), and 70% anchor text was money keywords (again, completely unnatural). Most of the links were either hacked or paid and a big portion of them were hidden with CSS.
Spam clearly works. I’m not faulting Google for ranking the site. I understand that some of this stuff is hard to detect with algos.
I just want to bring up the, perhaps, unintended consequences of these updates.
The ugly truth is that building and investing into a true authority site is riskier and stupider than ever. And I find myself wondering if it was stupid of me to invest the last year into building an authority site.
REPLY
Matt Cutts May 22, 2013 at 10:39 pm
Seppo, we have some things coming later this summer that should help with the type of sites you mention, so I think you made the right choice to work on building authority."